T H E I M P O S S I B L E P R O J E C T

After Polaroid announced the decommissioning of their remaining film factories, Doc Florian of The Impossible Project bought them all back up again and worked with his team on developing their own formula for instant analog film. In Atelier Ace's collaboration with Impossible, I worked with our creative team on branded custom film, packaging and product, and co-curated two US gallery shows and one in Tokyo, as well as an online gallery where we engaged our social audience in collaborative creative work involving the Ace cameras and film.

Film and cameras were also available for use and purchase in guest rooms and online.